Today, the world’s largest tourism fair ITB was officially opened in Berlin, where the Croatian National Tourist Board premieres with a new stand design that will be used until 2022.ITB Berlin is the world’s leading tourism industry fair, taking place in its 52nd edition this year from March 7-11. The fair presents more than 180 countries from 5 continents, and during the event it is visited by more than 150.000 visitors. It is estimated that jobs worth 7 billion euros will be contracted during the fair.”Today, Croatia is one of the most attractive tourist destinations in the world, and in order to maintain the status of a hit tourist destination, we must follow the trends and continuously strengthen the recognition on the tourist market. That is why in the promotional segment, Croatia must be presented through an appropriate contemporary visual concept that will be able to attract tourists from around the world. Investing in the quality of visual identity certainly has its contribution to this. The new stand is dominated by furniture made in Croatia, and with the new design we are once again imposing trends and proving our creativity and innovation.”, Said director Staničić, emphasizing the importance of promotional activities on the German market and concluded that most of the funds provided for marketing activities CNTB invests in the German market.At the ITB fair, in addition to the Croatian National Tourist Board, 21 co-exhibitors present their offer: TZŽ Splitsko-dalmatinske, TZŽ Šibensko-kninske, TZŽ Dubrovačko neretvanske, TZ Grada Grada, TZO Ston, Croatia Airlines, ID Riva, Katarina line, Valamar, Maistra, Perfecta Travel, Aronda Adriana Travel, Aminess (Laguna Novigrad), Plava Laguna, Abacus Tours, Crvena Luka, Liburnia Riviera hotels (Remisens), Sunčani Hvar, The Yachting Club, Arena Hospitality Group and Maricom doo”The positive reactions of visitors at the ITB fair confirm Croatia’s position as a hit tourist destination. In 2018, we expect almost three million guests from Germany, and we pay special attention to even better direct air connections between our countries. This year, over twenty new airlines from Germany are waiting for us, which will connect numerous destinations in Croatia with Germany during all twelve months.”, Said Minister Cappelli and added that the great focus in further promotional and development activities will be on stronger development of selective forms of tourism such as health, cyclo, eno-gastronomic, rural and many others that are very interesting to visitors from this market.A new concept and creative solution for the CNTB’s appearance at tourism fairsPhoto: HTZThe new concept and creative solution of the CNTB’s appearance at tourism fairs is the work of the Group + Architecture team (Tihana Taraba, Filip Despot, Tvrtko Topic) under the theme “Connecting diversity and openness”. The emphasis of the new solution of appearances at tourist fairs gives the impression of openness, visual clarity and orderliness and quality organization, which is achieved by standardizing the emphasis of visual features of exhibitors at individual stands and designer furniture made in Croatia as an ambassador of domestic creativity and quality.Photo: HTZGermany is the main emitting market for Croatian tourism The German market is one of the most important emitting markets for Croatian tourism, from which the largest tourist turnover is realized. According to the eVisitor system, 2,7 million guests from Germany (+15 percent) visited Croatia last year, realizing 20,7 million overnight stays (+14 percent), which represents a high 20 percent share in the total number of overnight stays. Of the destinations, they mostly stayed in Rovinj, Poreč and Medulin. Also, guests from Germany are also the most numerous guests in continental Croatia, and they mostly stayed in Rakovica, Tuhelj, Slunj, Osijek and Sveta Nedjelja. They mostly stayed in household facilities (37 percent), followed by camps (32 percent) and hotels (19 percent).Positive trends in this important market are confirmed by research results TOMAS Summer 2017, according to which guests from Germany in Croatia spent an average of 75 euros per day, which is an increase of 13 euros compared to a previous survey conducted in 2014. We are also happy with the data according to which the main motives for the arrival of German tourists, apart from the “sun and sea”, are products such as gastronomy, natural beauties and new experiences.
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