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December 18, 2020

Consumers’ expectations evolve in omnichannel environment

first_img 23SHARESShareShareSharePrintMailGooglePinterestDiggRedditStumbleuponDeliciousBufferTumblr Consumers’ shopping experiences no longer consist of simply making lists and traveling to brick-and-mortar locations. A recent study by PYMNTS.com found consumers increasingly demand omnichannel services, and when merchants fail to provide them, the majority will take their business elsewhere.Less than 5 percent of consumers tend to avoid digital methods altogether when planning a purchase. This means the majority of consumers opt for a blend of digital and human touch points when shopping. Merchants with less-than-optimal digital aspects of their businesses run the risk of losing consumers’ interests.While on their paths-to-purchase, 62 percent of consumers perform research online before visiting a store. They enjoy the ease of seeing all their options with just a few clicks and instantly retrieving a breadth of relevant information. The self-service nature of the web should translate to consumers’ in-store experiences. According to the study, 69 percent of shoppers would be more likely to shop in-store if the store offered self-help technologies such as kiosks and interactive displays. continue reading »last_img read more

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August 30, 2020

“Wager Wednesday” – Three Lions send UK into betting frenzy

first_img StumbleUpon Related Articles Payment processing firm Worldpay is predicting a “Wager Wednesday” ahead of England’s semi-final clash with Croatia, with the Three Lions’ winning streak sending the UK into a betting frenzy.Gareth Southgate’s boys are on the cusp of glory moving into the match, and Worldpay’s analysis of consumer spending suggests that wagering will far surpass that seen in previous rounds.A closer look at gambling trends during England’s knockout matches found:Football fans bet big on England’s clash with Colombia. Online betting volumes surged by 29% ahead of the game, compared to the previous Tuesday, while the value of bets increased by 38% – suggesting that fans are putting their money where their mouths are.Betting peaked just one minute before the start of the game, with secondary spikes occurring at the end of the 90 minutes, and just before the penalty shootout.Gambling before England vs Sweden peaked on Friday 6th June, with online betting volumes up by 24% week-on-week. Fans were likely getting their bets in early, with the other quarter-final matches generating a lot of interest too.Commenting on the recent frenzy of betting, Daniel Belda, VP Growth – Digital Content & Gambling at Worldpay said: “It’s been a huge week for Britain’s bookmakers, with England’s good form sparking a flutter frenzy on everything from the Golden Boot to golden goals. “As the nation packs into pubs to roar on the Three Lions during the team’s biggest match in nearly 30 years, we are expecting mobile betting to soar, with fans taking a punt from the comfort of their bar stool or beer garden. “Bookies should therefore be prepared for the flurry of last-minute wagers before the start of the match, and at the end of the 90 minutes if the game goes to extra time.” SBC Roundtable: A new ‘Pace’ for live cricket trading July 8, 2020 Share Submit Share LeoVegas hits back at Swedish regulations despite Q2 successes August 13, 2020 Betsson outrides pandemic challenges as regulatory dramas loom July 21, 2020last_img read more

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