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Sony exits projector TV arena

Written by : , Category : tibfeurx , Date : December 29, 2019 , No Comments on Sony exits projector TV arena

first_imgTOKYO – Sony is dropping its money-losing rear-projection TV business worldwide to focus on two flat-panel technologies – liquid crystal display and organic light-emitting diode, the company said Thursday. Sales of rear-projection TVs had been declining recently as LCD TVs gain in popularity and get bigger, Sony Corp. spokesman Shinji Obana said. In October, Sony lowered its global sales forecast for rear-projection TVs – which uses a projector to create images on large screens – to 400,000 from 700,000, which is down from 1.1 million the previous fiscal year. By contrast, Sony expects to sell 10 million LCD TVs this fiscal year through March, up from 6.3 million the previous year. Sony sells 85 percent of its rear-projection TVs in the U.S., and about 10 percent in Europe, Obana said. Production at the three plants that make the rear-projection TVs in Japan, Mexico and Malaysia, will be halted, he said. 160Want local news?Sign up for the Localist and stay informed Something went wrong. Please try again.subscribeCongratulations! You’re all set! AD Quality Auto 360p 720p 1080p Top articles1/5READ MORECoach Doc Rivers a “fan” from way back of Jazz’s Jordan ClarksonThe decision to abandon rear-projection TVs underlines Sony’s strategy of focusing on LCDs and OLEDs at a time when competition is heating up in flat TVs. In the fiscal half-year through September, Sony lost 60 billion yen ($526.3 million) in its TV operations, partly because of losses tied to rear-projection TVs. Diving prices of LCD TVs also contributed to the red ink, Obana said.last_img

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